Our client
Success Path
what we did
Photoshoot / Videoshoot
Social Media Marketing
industry
Educational Consultancy
What is SUCCESS PATH?
Success Path is an educational consultancy founded by a dedicated group of professional consultants and counselors. Their mission is to guide students towards achieving their academic and career aspirations, providing expert advice and support every step of the way.
Problem Statement
Success Path faced several significant challenges:
Limited Awareness: Despite their expertise, many potential clients were unaware of the consultancy’s services and success stories.
Less Credible Digital Presence: The existing online presence did not effectively convey the credibility and professionalism of the consultancy, leading to a lack of trust among prospective students.
Insufficient Student Leads: The consultancy struggled to generate enough student leads, impacting their ability to grow and assist more students.
What We Did for Them
To address these challenges, we implemented a comprehensive strategy. We conducted professional photoshoots and videoshoots, showcasing the consultancy, success stories of students, and counselors in action.
Additionally, we developed and executed a robust social media marketing campaign. This included creating and sharing success stories, developing infographic and engagement posts, running “Ask Me Anything” sessions on Instagram to answer student queries, and launching targeted lead ad campaigns.
This proactive approach significantly increased student engagement and inquiries about studying abroad.
What They Achieved
In just a timespan of 3 months after we took over, our efforts yielded impressive results: a 145.3% increase in content interactions, a 133.8% increase in Facebook page visits, a 229.4% increase in follows, and a 241.7% increase in messaging conversations generated.
