Our client
Myra ERP
what we did
Social Media Marketing
industry
Cooperative Financial Technology (FinTech)
What is MYRA ERP?
Developed by Neosys Technology in collaboration with NEFSCUN and Rara Digital Labs, Myra ERP is a Software-as-a-Service (SaaS) solution designed to digitize Nepal’s cooperative sector. The platform offers a comprehensive suite of tools, including core banking systems, accounting modules, member and share management, inventory oversight, and mobile banking capabilities.
Problem Statement
Limited Awareness: Myra ERP struggled with low visibility among Nepal’s cooperative sector, which hindered their ability to reach potential clients.
Lack of Engagement: Their social media presence lacked significant engagement, making it difficult to foster meaningful connections with target audiences.
Low Digital Adoption: Many cooperatives were resistant to digital transformation and unaware of the benefits Myra ERP could bring to their operations.
Difficulty Reaching Decision-Makers: The key decision-makers within cooperatives were not effectively targeted through existing marketing efforts.
Challenges in Lead Generation: Myra ERP faced challenges in generating qualified leads and converting them into customers.
What We Did for Them
Our team partnered with Myra ERP to enhance their digital presence through strategic social media marketing. We developed and executed targeted campaigns across platforms like Meta (Facebook & Instagram) and TikTok, focusing on:
- Educating cooperatives about the benefits of digital transformation.
- Showcasing Myra ERP’s features and real-world success stories.
- Engaging with the cooperative community to build trust and credibility.
- Driving traffic to Myra ERP’s website and encouraging demo requests.
Running targeted ad campaigns to generate qualified inbound leads from cooperative decision-makers.
1 Month In (Results at a Glance)
The Transformation
Hero Metric (Messages)
