What we did?
Our approach focused on building Meraki Dental Studio as a modern, trustworthy, and personality-driven dental brand rather than a conventional clinic page. Instead of overly corporate content, we centered the strategy around real patient journeys, doctor personalities, and the human side of dentistry. Through storytelling, educational content, testimonials, and modern visuals, we positioned Meraki as a relatable yet premium dental studio designed for today’s audience.
Execution (Technical Scope)
- Produced patient journey & testimonial content documenting happy customers and their experience with Meraki
- Created portfolio-style content showcasing the clinic, team, ambiance, and treatment environment
- Developed service-focused reels explaining treatments in an engaging and easy-to-understand format
- Produced “Meet the Team” creative reels to humanize the brand and introduce the doctors
- Built doctor personal branding content through storytelling-led reels and educational videos
- Designed modern informational & creative carousel posts covering dental awareness and tips
- Created FAQ-focused carousel content addressing common patient concerns and queries
- Focused on building a premium yet approachable visual identity across all platforms
- Executed Meta paid advertising campaigns with objectives including:
- Awareness Campaigns
- Engagement Campaigns
- Lead Generation Campaigns
- Messaging & Inquiry Campaigns
- Continuously optimized content and campaigns based on audience interaction and performance data
Monthly Average Ad Result (Lead)
Monthly Average Ad Result (Engagement)
Hero Metric (Views)
