What we did?

The client wanted to promote their karaoke experiences, special offers, ambiance, food, and beverages through influencer marketing while remaining budget-conscious. Instead of relying on expensive mainstream influencers, we strategically focused on nano influencers with strong engagement rates and highly active local audiences. The goal was to create authentic, relatable, and experience-driven content that felt organic while maximizing reach and engagement efficiently.

Execution (Technical Scope)

• Identified and collaborated with high-engagement nano influencers aligned with the café’s target audience and vibe
• Conducted influencer selection based on engagement quality, audience relevance, and content style rather than follower count alone
• Developed individual influencer content angles tailored to specific offerings and experiences:
  • One influencer focused on promoting the café’s crazy deals, ambiance, karaoke experience, foods, and drinks through energetic and social content
  • One influencer focused on showcasing the famous firewood pizzas and cozy ambiance, targeting family gatherings and friend hangouts
  • One influencer focused on promoting platters, signature products, combo offers, and sharing-style dining experiences
• Encouraged creators to produce organic, lifestyle-driven content instead of hard-selling promotional videos
• Produced reels and stories centered around friend groups, celebrations, nightlife, and café culture
• Leveraged influencer-generated content for brand reposting and additional campaign assets
• Optimized influencer collaborations for maximum visibility and engagement within controlled campaign budgets
• Tracked campaign performance through engagement, profile visits, story interactions, and customer inquiries