How Red Bull Built a Billion-Dollar Brand Through Experiential Marketing
From Thai Tonic to Global Energy Brand In the early 1980s, Austrian marketing executive Dietrich Mateschitz discovered a Thai energy drink called Krating…
Author: Anij Maharjan
Oreo vs Hydrox: How Branding Beat the Original Cookie?
Oreo vs Hydrox You might assume that Oreo, the world’s most iconic cookie, was the original cream-filled chocolate sandwich. But the truth is…
Mayos Noodles: A Marketing Masterclass Behind Nepal’s Instant Noodle Success Story
In the early 2000s, Nepal’s noodle market was completely dominated by one name — Wai Wai. If you asked someone back then what…
The Power of Social Media for Small and Medium-Sized Businesses: More Than a Trend
What’s a common misconception that small business owners have? Many small business owners mistakenly believe that social media is a platform exclusive to…
Influencer Marketing Trends in Nepal 2024-2025
Influencer Marketing is Only Getting Bigger in 2024 The influencer marketing industry is expected to reach a staggering $22.2 billion worldwide in 2024….