What we did?
Our strategy focused on positioning Cafe Lava as a vibrant social and lifestyle destination rather than simply a café. Through creator-led storytelling, aesthetic visuals, entertainment-focused campaigns, and community engagement, we created content that felt energetic, relatable, and highly shareable. We leaned heavily into experiences—karaoke nights, live music, offers, customer reactions, and social moments—to make the brand culturally relevant and youth-oriented.
Execution (Technical Scope)
- Produced creative creator-led reels focused on café experiences, ambiance, and entertainment
- Designed modern static posts & carousel creatives for products, offers, and event promotions
- Executed influencer marketing collaborations aligned with the café’s youthful and aesthetic vibe
- Promoted entertainment experiences including karaoke nights, salsa nights, and live band Fridays
- Strategized and promoted high-conversion offers such as BOGO deals and special promotions
- Produced engaging food & beverage showcase content emphasizing aesthetics and cravings
- Integrated customer reviews, testimonials, and reaction-based content for authenticity and social proof
- Implemented customer feedback forms to improve customer experience and gather insights
- Developed and promoted loyalty card initiatives to encourage repeat visits and retention
- Executed Meta paid advertising campaigns with objectives including:
- Awareness Campaigns
- Engagement Campaigns
- Profile Visit Campaigns
- Messaging & Inquiry Campaigns
- Optimized content strategy continuously based on engagement trends and audience response
Monthly Average Ad Result (Profile Visit)
Hero Metric (Views)
