What we did?
With restaurant content becoming repetitive and oversaturated online, our approach focused on building a personality-driven brand rather than simply showcasing food items. We leaned heavily into founder-led storytelling, staff-driven content, customer experiences, and cinematic visual storytelling to create an emotional and lifestyle-based connection with audiences. Instead of just selling dishes and drinks, we sold the experience—the vibe, ambiance, celebrations, and memorable moments that Frensco delivers.
Execution (Technical Scope)
- Developed a weekend celebration-focused content strategy targeting social gatherings, parties, and nightlife audiences
- Built founder-led storytelling content to humanize the brand and create stronger audience connection
- Integrated staff-driven EGC (Employee Generated Content) for authenticity and relatability
- Encouraged and amplified UGC (User Generated Content) through customer experiences ,offline activations and social engagement
- Produced customer testimonial & reaction-style content to build trust and social proof
- Created cinematic food & cocktail visuals emphasizing mood, lighting, movement, and aesthetics
- Focused heavily on showcasing the restaurant ambiance, vibe, music, and overall experience
- Produced modern reels and short-form videos designed for high engagement and shareability
- Designed aesthetic static posts & promotional creatives aligned with the restaurant’s premium identity
- Covered events, celebrations, and special nights to position Frensco as a lifestyle destination
- Implemented paid social media campaigns for awareness, engagement, reservations, and event promotions
- Continuously optimized content based on audience interaction and performance insights
Monthly Average Ad Result (Profile Visit)
Monthly Average Ad Result (Engagement)
Hero Metric (Views)
