What we did?
Overview
Our strategy focused on transforming LD Coffee Works from a product-based brand into a lifestyle-driven coffee identity online. Instead of simply showcasing machines and products, we built content around everyday coffee moments, productivity, routines, work culture, and aesthetic experiences. Through creative storytelling, engaging reels, and visually modern content, we positioned the brand as a go-to coffee companion for both professional and personal spaces.
Execution (Technical Scope)
- Developed a lifestyle-focused content strategy centered around coffee culture, routines, and productivity
- Produced creative reels & storytelling content showcasing product use cases in offices and homes
- Created modern static creatives & carousel posts highlighting product variety and features
- Focused on visually engaging content around coffee aesthetics, brewing experiences, and lifestyle moments
- Showcased coffee machines, beans, frothers, and instant brew solutions through practical demonstrations
- Produced engaging short-form videos optimized for reach and audience retention
- Designed content tailored for working professionals, offices, and coffee enthusiasts
- Executed Meta paid advertising campaigns with objectives including:
- Lead Generation Campaigns
- Profile Visit Campaigns
- Brand Awareness Campaigns
- Engagement Campaigns
- Continuously optimized content and campaigns based on audience behavior and platform performance
Monthly Average Ad Result (Profile Visit)
Hero Metric (Views)
