Our client
Universal Cafe
what we did
Social Media Marketing
industry
Multicuisine Restaurant and Cafe
What is Universal Cafe?
Universal Cafe is a cozy multicuisine restaurant nestled in Sukedhara, Kathmandu, known for its warm ambiance and flavorful dishes. From authentic Nepali sets to sizzling grills, snacks, and exotic drinks, it offers a delightful fusion of local and global tastes. Whether you’re here for a casual hangout, a cozy date, or a group celebration, Universal Cafe promises comforting food, relaxing vibes, and genuine hospitality — all under one roof.
Problem Statement
No strong brand awareness among target audience, especially Gen Z and millennials.
Lack of foot traffic to the existing outlet due to low visibility and minimal online engagement.
Poor digital presence with inconsistent posting and outdated content.
Unmanaged and unstrategic social media—no storytelling, branding direction, or visual consistency.
Previous digital team relied on template-based designs with no focus on results or brand identity.
Client was looking for a creative and strategic digital partner to successfully launch and market their new outlet.
No influencer collaborations or digital campaigns to build local buzz or excitement.
What We Did for Them
Our team partnered with Myra ERP to enhance their digital presence through strategic social media marketing. We developed and executed targeted campaigns across platforms like Meta (Facebook & Instagram) and TikTok, focusing on:
- Educating cooperatives about the benefits of digital transformation.
- Showcasing Myra ERP’s features and real-world success stories.
- Engaging with the cooperative community to build trust and credibility.
- Driving traffic to Myra ERP’s website and encouraging demo requests.
Running targeted ad campaigns to generate qualified inbound leads from cooperative decision-makers.
3 Months In (Results at a Glance)
The Transformation
