Premium Positioning: The restaurant wanted to establish itself as a premium fine dining destination for seafood and wine dinners.

Lack of Digital Presence: An inadequate online presence made it difficult to reach a wider audience.

Limited Visibility: The restaurant struggled with limited visibility, affecting its ability to attract new customers.

Very Few Online Orders: The volume of online orders was significantly low, impacting revenue and growth.

Competition: Facing strong competition from established local restaurants in the fine dining sector, with traffic being diverted to the nearby Jhamsikhel location.