How Red Bull Built a Billion-Dollar Brand Through Experiential Marketing
From Thai Tonic to Global Energy Brand In the early 1980s, Austrian marketing executive Dietrich Mateschitz discovered a Thai energy drink called Krating…
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Oreo vs Hydrox: How Branding Beat the Original Cookie?
Oreo vs Hydrox You might assume that Oreo, the world’s most iconic cookie, was the original cream-filled chocolate sandwich. But the truth is…
Mayos Noodles: A Marketing Masterclass Behind Nepal’s Instant Noodle Success Story
In the early 2000s, Nepal’s noodle market was completely dominated by one name — Wai Wai. If you asked someone back then what…
The Power of Social Media for Small and Medium-Sized Businesses: More Than a Trend
What’s a common misconception that small business owners have? Many small business owners mistakenly believe that social media is a platform exclusive to…
5 Steps to Do Effective Social Media Marketing for Your Restaurant in 2024
Social media marketing has become vital—absolutely vital—for restaurants and any business in the digital age. It’s one of the most convenient digital marketing…
Influencer Marketing Trends in Nepal 2024-2025
Influencer Marketing is Only Getting Bigger in 2024 The influencer marketing industry is expected to reach a staggering $22.2 billion worldwide in 2024….